Advanced Analytics

Our outstanding advanced analytics team helps you and your clients make the most of your market research data. You’ll find lots of information about what we do in this section, but if you have any questions or want to talk to us about your own project, please visit our contact us page to get in touch.

Fluent in numbers

We present our findings in plain, simple language, and help you use them to make informed decisions.  You won’t hear us using technical jargon or hiding behind complicated equations. Instead we talk about customers and brands, and tell you what the real world implications are for your business or client.

Bonamy Finch specialises in explaining:

  • How to identify and target specific types of consumer needs
  • What makes customers happy and why they choose one brand over another
  • How to position brands to make them more popular
  • Which price and product mix will be most successful
  • How to optimise product features or range for maximum profit

Our team has years of experience applying statistics to commercial decisions and we help a range of organisations get the most from their data. We know you’re looking for clear answers - not numbers - so we focus on explaining our analysis in a way that’s easy to get to grips with and has a practical, commercial focus.

We can also provide training to help your teams understand how and when to recommend the latest analytic techniques.

Case Study: Range Optimisation

A global mobile phone manufacturer wanted to know which combination of colour fascias would produce the best sales for a new handset.

View case study

"Bonamy Finch are true partners for our business. While we have total trust that their technical solutions and advice are spot on, what really sets them apart is their proactive input and guidance of what we really need (rather than just responding to requests), their ability to talk in layman’s language to us and our clients, and their timeliness. And they’re great people to work with!"

Michael Martin, Director,
Insight Inside