blog

A big welcome to Lorenza!

Mon, 13 Feb 2012 09:58:56 +0000

We are delighted to welcome Lorenza Edge to Bonamy Finch. As a Director in the Research Solutions team, Lorenza will be responsible for delivering full service research to our client base of startegic innovation agencies, brand consultants and other marketing services companies.

Her proven experience in providing strategic insight and consultancy makes her a strong addition to the team. Welcome Lorenza!

We are also pleased to announce the return of Corinne Macaskill after a year on maternity leave, following the birth of her second child. Welcome back Corinne!

Visit our people section to find out more about both Lorenza and Corinne.

Data Quality in Segmentations

Fri, 02 Sep 2011 17:45:03 +0100

I have just returned from two separate client meetings in Stockholm where we presented segmentations and the issue of data quality came up in both.

This issue seems to be particularly relevant to segmentations, as bad quality data is often conspicuously manifested in the existence of what is sometimes ignominiously known as a “dump cluster”. This will be a group of people who seem to want everything, or nothing, that a category has to offer. In reality they might actually be a group of people who didn’t engage with the survey, and didn’t give what we would regard as “thoughtful” answers. There are ways to try to discern if a “flat” segment actually represents a genuine facet of the market, but ideally analysts would not be faced with this task.

We’re working with our fieldwork suppliers to help reduce this problem at the source, and plan to publish our findings and guidelines later this year. What do you do about the dump cluster?

A New Era for Bonamy Finch

Wed, 06 Jul 2011 15:09:26 +0100

It seems like a very long time ago when I sat down at the desk in my loft and began my first Bonamy Finch project. And indeed it was. Six years and 5 days to be precise. A lot has happened in that time, and Bonamy Finch has developed in ways I couldn’t anticipate or imagine. I left the confines of my loft after two frantic and stuffy years, and we have been based in Coveham House for four years now. This is only five minutes walk from my house, but given that I became used to a 5 yard commute to my loft, it still seems like quite a schlep.

Market Research's Best Kept Secret

Going into our seventh year, we are at a very exciting time in the company’s development. We have strengthened both our Research Solutions and Advanced Analytics teams over the last year, grown by over 50% in the last two years, and developed strategic partnerships with an exciting range of new clients. A while ago one of our clients referred to us as one of the market research industry’s best kept secrets, and our aim now is to stop hiding our light under a bushel!

New Website and Increased Visibility

Now we have revamped our website. It clearly articulates how we deliver advanced analytics and research solutions in line with our brand values of Thought, Communication and Service. We will also be increasing our visibility at industry events, and expanding our product offering. Watch this space...