Delivering impact through simplification of brand tracking data

Creating a simple model of drivers of SR’s Value to Society

CHALLENGE

Sveriges Radio (SR) has a wealth of data from a brand tracking program going back many years. Previous analysis had looked at the relationship between a wide array of imagery and performance attributes and four different outcome variables. Complexity in the results meant that no actions had been taken, and value from the tracking research was therefore limited.

 

SOLUTION

A robust analysis plan was developed to bring much need structure to the results. Initial analysis identified a single KPI on which to focus – and multiple approaches were applied to reduce the number of attributes in our model. Our final model was then simplified into a non-statistical visualisation as the primary communication tool.

 

RESULT

We presented the model to the SR board, and have been invited to communicate to the other senior managers throughout the business.

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I think the presentations went very well yesterday. Well done! The discussion afterwards was good and interesting. So the material you presented worked as I had hoped.

 

Johan Ljungstrom

Brand and Communications Director, Sveriges Radio

PREDICTIVE MODELS

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BACK TO CASE STUDIES

+44 (0)1932 808295

 

Coveham House

Downside Bridge Road

Cobham

Surrey

KT11 3EP

United Kingdom

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Telescope illustrating the concept of Predictive Models research
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Telescope illustrating the concept of Predictive Models research
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+44 (0)1932 808295

 

Coveham House, Downside Bridge Road, Cobham, Surrey,

KT11 3EP, United Kingdom

Bonamy Finch logo (white)
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